DOI: 10.36347/sjebm.2020.v07i01.003

Pages: 20-28

In the rapidly changing market environment, how could scenic spots innovate their services more effectively? In order to solve this problem, this paper constructs a theoretical framework of "internal and external environment→cultural tourism integration path→service innovation model" and takes Chime-Long Paradise as research object. The results indicate that: (1) Driven by internal and external environmental factors, the service innovation model of scenic spots presents the evolutionary track of "tangible product value-added model→market expansion model →value promotion model". (2) Integration paths of culture and tourism influent the evolution of the model of service innovation in scenic spots differently: resource integration and technology integration provide the essential foundation for the service innovation; market integration and function integration jointly promote the evolution of service innovation. However, market integration and function integration cannot be separated from resource integration and technology integration to work.