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Scholars Journal of Economics, Business and Management | Volume-7 | Issue-01
The Effectiveness of Corporate Governance and Customer Relationship Management on Moderating the Relationship between Credit Risk Management and Commercial Banks Performance in Jordan
Tamer Hussain Ahmed AlQudah, Ahmad Shukri bin Yazid, Diaa Khalaf Ahmed AlQatawneh, Sameer A .A. AlZoughool
Published: Jan. 29, 2020 |
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DOI: 10.36347/sjebm.2020.v07i01.009
Pages: 48-51
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Abstract
The present article empirically discusses the Credit Risk Management and its impact on the overall performance of
commercial banks in Jordan. Additionally, the study uses the moderating impact of Corporate Governance(CG) and
Customer Relationship Management(CRM) in examining the extent of the influence of the credit risk on the banks
overall productivity. The empirical studies show that there is a significant impact of CG and CRM on evaluating the
credit worthiness of the customers and reduce the default rates of bank customers. In Jordan, the banks have crucial
role in determining the economic strength, therefore, the banks are provided with Corporate Governance guidelines by
the Central Bank of Jordan that provide them essential laws and regulations to strengthen their CRM and CG
mechanism and reduce the risk related to credit, thus their overall performance is improved