DOI: 10.36347/sjebm.2020.v07i02.004

Pages: 79-83

Museum tourism is the main content of urban tourism and cultural tourism, and it is a form of tourism that has emerged in recent years. However, the museum itself is a non-profit charity, and most of its funding sources are government support. The development of tourism in museums is based on the traditional social functions of museums to protect cultural relics and display culture, to build tourism facilities and to carry out tourism projects to realize the economic functions of the museum. This paper takes the Opium War Museum in Humen Town, Dongguan, Guangdong Province as a case study. Through the online text analysis of Ctrip.com visitors' comments, combined with field visits, it conducts tourism development evaluation. Finally, from the perspective of scenic spot development, industry management and investment mechanism, and government support policy. Advising on the economic benefits of tourism development at the Opium War Museum.