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Scholars Journal of Economics, Business and Management | Volume-7 | Issue-02
Green Mobility & JKF-Internalization Strategy
Marko Šarich, Bojan Rosi, Karlo Franjić
Published: Feb. 28, 2020 | 125 104
DOI: 10.36347/sjebm.2020.v07i02.005
Pages: 84-91
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Abstract
The paper will outline the basic SWOT and PEST analysis Green Mobility. In this paper, we will present the strengths and opportunities, as well as the weaknesses and threats of the mentioned company. Green Mobility is Danish electric city-cars sharing service founded in 2016 by CEO of the company Henrik K. Isaksen.The paper also deals with the political and technological environment in which the company is located and how it affects the business strategy.