DOI: 10.36347/sjebm.2020.v07i03.003

Pages: 114-123

Through a questionnaire survey of 327 tourists in four popular attractions in Guangzhou, this study examines the relationship between the quality of travel UGC platform and the user's continuance intention and the mediating effect of electronic trust, as well as the interaction effect of three-dimensional quality of the platform (information, system, and service quality).The results show that: (1) Platform quality has a positive impact on users' continuance intention. (2) Service quality has a positive direct impact on users' continuance intention, and electronic trust is a partial mediator between service quality and users' continuance intention. System quality and information quality positively affect electronic trust, but they do not directly affect users' continuance intention, and electronic trust plays a completely mediating role. (3) The interaction effect of information quality, system quality and service quality to continuance intention is significant, and it is partially mediated by electronic trust.