DOI: 10.36347/sjebm.2020.v07i07.002

Pages: 220-225

The Chinese natioanal culture has been impacted by the wave of reform and opening up, but its integrity and foundation have not been shaken and breaken. The Chinese national culture still plays a positive effect for modern enterprise culture construction. In the process of globalization the enterprise's development cannot be separated from the foundation of the national culture. Enterprise need pay attention to inheriting and promoting the Chinese national culture in the enterprise culture construction, so that the Chinese excellent national culture elements can still effectively exist, only in this way can the enterprise culture increase the soft power of the enterprise, consequently promote the development of the whole national economy.