DOI: 10.36347/sjebm.2020.v07i08.005

Pages: 249-260

This essay uses the 2011, 2013 and 2015 China Household Finance Survey data to empirically analyze the impact of social networks on household entrepreneurship and its mechanism. After correcting the endogenous problem, this article finds that social networks can help increase the probability of urban and rural families starting business Social networks can increase information acquisition, reduce information asymmetry, and reduce transaction costs, thereby helping families accurately understand and grasp market dynamics, and have a positive impact on the possibility of family entrepreneurship. At the same time, social networks have significantly increased the possibility of family entrepreneurship by broadening financing channels and easing credit constraints.