DOI: 10.36347/sjahss.2013.v01i01.004

Pages: 25-32

This research sought to uncover strategies that could be employed by the Zimbabwe Open University to attract students to its programmes. It sought the views of current students and alumina members. The study was largely qualitative. It was a survey of a convenience sample of 58 alumni members and 120 students. An open-ended questionnaire was employed in the survey. Results showed that bringing the product to the door-steps of the customer through decentralisation, acting on the price of the product through scholarships, grants and a flexible fee payment plan and sprucing the image and reputation of the university through quality service that address customer’s expectations are some of the issues that will attract students to an open and distance teaching university.