DOI: 10.36347/sjahss.2014.v02i02.025

Pages: 278-288

Today tourism Is considered as advanced industrial and scientific, from important and noticeable activities in order to development and use of natural and human potential capacities .according to this is that Damavand city own people with manners and traditional culture and also have welcoming people that can be effective for tourism attraction in this research has been an attempt investigates social and cultural structure of Damavand city based on attraction tourism and proper strategy is presented for better position and more preparation for attraction and face with tourism .In this study has been recognized position of social and cultural structure using swot technique. Methods of data collection and information analysis are more documents, descriptive and analytical. According to research findings this province with have cultural resources, high educated level ;youth population and proper social characters for attraction tourism have high capacities for attraction tourism. in this context strengths’ excel of weaknesses and also opportunities’ dominant on treats. The method of strategy show aggressive strategy. Finally the priorities and strategies have been proposed based on matrix QSPM.