DOI: 10.36347/sjahss.2014.v02i06.014

Pages: 944-948

The role of public relations is not only to communicate and create awareness but also to gain and hold favourable opinions of the public for an organization. On the other hand, Journalism covers a huge range of output across all media and is recognizable as a form of communication in almost every country of the world. Public relations and journalism are closely linked to each other. Public relation officers greatly depend on the mainstream media for their publicity. There are also instances where the journalists and the public relations practitioners were at war. There has been a fraught relationship between the public relation practitioners and journalists over years. In this scenario, there is a need for finding out what actually journalists opine about the PR and its practices. Thus, the paper attempts to find out how journalists perceive PR and its practices as it will also help to understand the overall ethical practices of the PR professionals and their practices.