DOI: 10.36347/sjahss.2015.v03i01.015

Pages: 110-114

This study focused on the Mpango wa Kando campaign that has been running in the Kenyan mass media since 2009. For several years since HIV/AIDS was declared a national disaster, many organizations including the government of Kenya have put up a spirited fight against HIV and AIDS through a number of multi-media strategies. One of these strategies has been the Mpango wa Kando campaign by Population Service. The specific objectives of the study established the level of knowledge derived from Mpango wa Kando adverts by married people and those in stable relationships and, whether people in marriage and those in stable relationships pay attention to the Mpango wa Kando adverts in the Kenyan mass media. The key findings of the study were that the Mpango wa Kando campaign did not have much impact in changing people’s sexual behavior and knowledge on extra marital affairs. The study established that many people feel that the mass media in Kenya are not doing enough to fight HIV AIDS. Many of the respondents and informants felt that Mpango wa Kando campaign should offer more practical solutions such as marriage counseling services. The media in Kenya were also challenged to come up with well-researched documentaries that address behavior change issues instead of relying on campaigns from government and nongovernmental organizations alone.