DOI: 10.36347/sjahss.2015.v03i01.018

Pages: 135-138

Food is considered to be evergreen business of the hospitality industry and with raise in the income level, food as a product is served in different formats such as fine dining, casual dining, fast food, take away. Mobile restaurants which has seen huge success in the US market is slowly trying to penetrate the growing Indian market. In this study, efforts are taken to learn the attitude of students’ towards mobile restaurant in Manipal University campus which has pool of 25,000 students from different parts of India and from across the world. From the analysis, results have shown positive sign towards mobile restaurants for different formats of food items.