DOI: 10.36347/sjahss.2015.v03i03.005

Pages: 626-631

This study focused on the Mpango Wa Kando campaign that has been running in the Kenyan mass media since 2009. For several years since HIV/AIDS was declared a national disaster, many organizations including the government of Kenya have put up a spirited fight against HIV and AIDS through a number of multi-media strategies. One of these strategies has been the Mpango Wa Kando campaign by Population Service International, a locally based international non-governmental organization. The objective of the study established the attitudes on extra marital affairs among married people. The qualitative methods of data collection through Focus Group Discussions (FGD) and key informant interviews were used to investigate the impact of Mpango Wa Kando campaign. The key findings of the study were that the Mpango Wa Kando campaign did not have much impact in changing people’s sexual behavior. The study established that many people feel that the mass media in Kenya are not doing enough to fight HIV AIDS. Many of the respondents and informants felt that Mpango Wa Kando campaign should offer more practical solutions such as marriage counseling services. They challenged the government of Kenya to regulate alcohol advertising that encourages people to engage in extra marital affairs and concurrent sexual activities through drunkenness. The mass media in Kenya were also challenged to come up with well-researched documentaries that address behavior change issues instead of relying on campaigns from government and nongovernmental organizations alone.