DOI: 10.36347/sjahss.2015.v03i03.026

Pages: 770-775

As Lance Bennett stated, gate keeping is news’s process of deciding what events to let into its broadcast of deciding what news is or what will become news. As well in sport news reporting, there is some selectivity/ gatekeeping in how and how many news items are presented. Previous western research on sport news reporting had found that there is a gender based selectivity in sport news reporting and suggests that the world of sport news is male dominated in general. This case study was conducted to bridge some of the research gap as there is less research conducted in Asian countries including Sri Lanka, to assay weather the same result could occur as per the Western findings in sport news reporting. The objective of this case study was to find if there is a gender based selectivity in Sri Lankan sport news reporting. Though social media on sport news reporting has been developed in this fast moving country, this case study was limited to print media. A content analysis was conducted using secondary data on Kreeda magazine. The magazine was purposively selected as it is the absolute printed sport magazine in Sri Lanka which is targeting sport lovers and sportsmen and women. Eight Kreeda magazines which published by the Associated News Papers of Ceylon Ltd. for the year 2014 were analyzed using purposive sampling technique, excluding the advertisements and general articles inside the mag. The title and subtitles of articles and photographs on the front, middle, back and other pages of the magazine were considered in analyzing data. More than 76% of story coverage and 85% of image/ photograph coverage were on male sports and male sport models. Such findings suggests that, Sri Lankan sport news world also more male dominant.