DOI: 10.36347/sjahss.2015.v03i03.032

Pages: 808-815

In modern empiric literature that is concerning the issue of business management especially about administration of changes (turnarounds, crisis recovery etc.,) fear is majorly treated as solid, negative and demolishing phenomenon. The presented article is a first step towards the analysis of the fear circumstances and is an attempt to suggest a valid strategy for reduction of the potentially harmful results of uncontrolled and undirected fear. The article proposes a new model through which the change leaders may understand and seize control over individuals, who may become “hazard centers”. The model describes stages of fear development and suggests an appropriate “intervention points”.