DOI: 10.36347/sjahss.2016.v04i01.012

Pages: 69-71

The concept of global village has proved in the context of mass communication where every aspects of human life is influenced by communication, it has influenced in the food habits, thinking lifestyle standard of living behaviour and relationship between the people too people easily come under the influence of mass communication as it attracts people who are illiterate, ignorant and lack of awareness of negative impact of mass communication but at the same time it (mass communication) has provided many facilities which are boon to the rural people though mass communication has impact in the life of rural people but it found difficulties in stopping migration since last 4 decades mainly after industrial revolution now a days the great scientist and late president of India Dr. APJ Abdul Kalam has suggested PURA concept (providing urban facilities in rural area ) to stop the migration of people from rural area towards urban area.