DOI: 10.36347/sjahss.2016.v04i04.012

Pages: 389-401

This paper conducts an empirical study in Cochabamba, Bolivia in order to replicate a model of ecological behavior proposed by González. For this purpose, 400 people were surveyed about their assessment of environmental concern. It was determined that the measuring instruments constructs environmental concern (ecological-altruistic and egocentric values, ecological beliefs, environmental consequences, environmental control, denial of obligation, personal standard and ecological behavior) have a robust factor structure, good explanatory power, items relevant, adequate reliabilities and have construct validity. Using analysis of variance and multiple range test of minimum significant difference, it was determined that the demographic profile of the citizen of Cochabamba with a positive ecological behavior is the elderly (55-85 years), widowed or divorced, who has done advanced studies, middle-high, middle and lower middle class and female. Using structural equation modeling (SEM), the significance and direction of the relationships between constructs model of ecological behavior were checked and found to be the inhabitant of Cochabamba, through ecological and altruist values formed in his life, acquires a confidence that their own actions can improve the quality of the environment, it achieves a greater sense of obligation to carry out protective behaviors and environmental protection, to finally get more involved in the implementation of ecological behavior. The model of ecological behavior achieved a predictive power of 37% and a not very good quality fit.