DOI: 10.36347/sjahss.2016.v04i05.011

Pages: 537-542

Gender is a serious issue and well pronounced in the African community. The issue of man being taken as strong, authoritative and powerful is normal in our society and it will be astonishing if the man is portrayed otherwise. This is as a result of our society being patriarchal. Woman is portrayed as weak, powerless being who cannot accomplish anything without relying on man. Though many researchers have researched on gender among different tribes and areas, the issue of gender portrayal in sexual euphemisms used in programme Connect of K24 has not been researched. It is from this gap that, this paper discusses the gender portrayal in sexual euphemisms used in programme Connect of K24. This paper deals with analyzing fifteen sexual euphemisms used in programme Connect of K24 television and show how they portray gender. The question that this paper asks and tries to answer is: Do sexual euphemisms used in programme Connect of K24 portray gender bias? Research data was collected from five episodes of programme Connect of K24. It was also collected from the interview between the presenter and the researchers. Research used observation, interview, recording in sound recorders and CDs method to collect data. The qualitative method of data analysis was used by the researcher. This paper establishes that there are sexual euphemisms used in programme Connect of K24 and they portray gender disparity in that a man is portrayed positively while woman, negatively. This paper is important because it would help in the linguistic field especially in semantics and pragmatics. It will also help scholars in gender issues and researchers who use Critical Discourse Analysis theory (CDA).