DOI: 10.36347/sjahss.2016.v04i05.016

Pages: 576-582

This study analysed alcohol, bhang, and sex referenced Kenya popular music sang by both male and female artist to examine gender representations. This is a descriptive study relying on Fairclough’s strand of critical discourse analysis, both as a theory and as a method of analysis because it provides theoretical foundation and specific methods for analysis of discursive practices. Purposive sampling was used to select 5 alcohol, bhang, and sex referenced Kenyan popular songs sung by Shuttle, Wahu, Camp Mulla, Mejja, and Jimwat that have been played in Kenyan FM stations. Data collections was done by using the internet to search for and download music lyrics (both audio and transcribed lyrics) because most Kenyan popular songs are available on the internet and they can be accessed with ease. The findings of this research indicated that alcohol, bhang, and sex reference Kenyan popular music construct different representations of men and women.