DOI: 10.36347/sjahss.2016.v04i05.019

Pages: 602-607

The communication theory of agenda setting explain the media's potential impact on public understanding of topics covered and beliefs about their importance. As such, studying media portrayals of schedule caste in media can offer insight into public knowledge and attitudes on the problems and situation of schedule caste of Eastern Uttar Pradesh. This study presents the results of a content analysis of Schedule Caste coverage in two Hindi newspaper of eastern Uttar Pradesh. Major findings include: a) neglect of overall coverage of this section of society b) portrayal of SC as victim of crime and situations c) confinement of stories related to them on regional pages.