DOI: 10.36347/sjahss.2016.v04i06.018

Pages: 738-744

This article delves into the regulatory loopholes that enable media to disregard the laws and the regulations regarding adult content in Kenya. The concern is whether in terms of implementation, the existing regulatory regime governing broadcast media in Kenya adequately protect children from adult content. The researchers first analyse the sexual content broadcast in Kenyan radio, television, music and video, news and advertisement; and the extent to which the regulatory framework is effective or otherwise. Thereafter, the impediments to effectiveness of the implementation of regulatory framework are evaluated. Lastly, the conclusions are drawn with recommendations based on the results. The findings reveal that Kenyan media houses regularly air sexually explicit programs during the day in complete disregard of media laws. Evidence presents insufficient independence of the regulatory bodies due to the manner in which appointments of officials are made. Moreover, the fact that many of the leading media houses are owned by prominent politicians isa major impediment to the implementation of a child protective broadcast framework in Kenya. The findings also show that there is confusion about the process that a complainant should follow in Kenya; a situation that has not been challenged by Kenyans, probably due to the lack of media literacy in the country. The researchers recommended option of a single independent media regulatory body so as to ensure effectiveness in the regulation of adult content in Kenya. Further, the established body should adopt a clear and consistent rating system and installing V-chips in television sets. This way, the parents, the media and the regulatory bodies will participate in the regulation making and this will mean it will be more effective than it is currently.