DOI: 10.36347/sjet.2023.v11i02.002

Pages: 11-19

In today's fast-paced business world, data is king. Companies rely on data to make informed decisions, improve operations, and drive growth. However, as data becomes more and more abundant, it can also become increasingly difficult to manage. Leveraging Master data management (MDM) can handle this in seamless way. MDM is a strategy and set of tools used to centralize, standardize, and govern an organization's critical data. It allows companies to gain control over their data and turn chaos into order. In this article, we will explore the power of master data management, and how it can help organizations to improve efficiency, drive growth, and make better decisions. We will also discuss the key components of an effective MDM strategy and the tools and technologies used to implement it.