DOI: 10.36347/sjahss.2016.v04i11.009

Pages: 1420-1421

This paper is aiming at highlighting on importance of Arabic Rhetoric “Balaga” and its crucial roles in creating mutual understanding in human communication. Speech as sources of building structures for impacting information in every language it is necessary to plan how to transmit message so that it can reach decoder in right manner to be understandable and satisfy. Rhetoric is one of the important equip by which such can done it is that role this paper attempted to give hint on as follows.