DOI: 10.36347/sjahss.2016.v04i11.011

Pages: 1432-1435

Today's consumers are showing an increased concern regarding the ecological features of products more than ever before. The ecological consciousness of consumer is reflected in the green products and services he chooses from a wide range of commodities available in the market. Thus green consumerism has become a key movement in the journey towards Sustainable Development. It is the need of the hour that the Green Consumer Behaviour of adolescents should be studied, since they form the vital agents of green procurement of the future. The present paper explores the Green Consumer Behaviour of Higher Secondary Students of Malappuram District of Kerala. The paper will also throw light upon certain barriers which challenge the green purchasing habits of consumers.