DOI: 10.36347/sjahss.2016.v04i12.001

Pages: 1477-1481

The ban on drumming and noise making preceding festival celebrations has been an age old tradition for some tribes in Ghana. Among the Ga Mashie people in the Greater Accra region of Ghana, the enforcement and prominence of this month long ban is greatly felt probably because they are located in the heart of the cosmopolitan and capital city. The study economically assesses the impact of this ban on businesses which use loud music to attract and entertain its customers such as pubs. A total of 30 pub managers and customers from 6 top pubs in the Ga Mashie area were involved in the research through focus group discussions and interviews. With the assumptions that each customer purchases 2 bottles of beer costing GH¢4.00 ($1.005) per bottle a day in mind, the study concluded that pubs lose estimates of between GH¢2,700 ($679) and GH¢11,200 ($2,814) per day, between GH¢8,160 ($2,051) and GH¢33,600 ($33,768) per week and between ($8,443) per week and between GH¢32,640 ($8,201) and GH¢134,400 ($33,769) per month during the ban. The study recommends that activities with less noise such as live soccer matches, movies and music videos can be introduced to attract and entertain customers during the ban. Also, sound proof rooms can be used to accommodate customers who cannot do without music and also attract more customers.