DOI: 10.36347/sjahss.2017.v05i01.010

Pages: 58-64

Today numerous meanings of CRM exist, one of the greatest advisor firms in the CRM market. Customer are presently like never before requesting an alternate association with their suppliers, dealing with a cozy relationship has turned into a focal perspective in conveying the business. Customer relationship management always keeps changing based on many variables. The research problem observed here as to measure the efficiency and importance of customer relationship management by TYPICAL PHARMA in the society. To solve the research problem and to find the answer for research question, following objectives planned are: to know the variables of customer relationship management practices, to measure the importance of customer relationship management, to know the importance of indicators of implementation of CRM. The study conducted on the sample size of 240 customers the part of society frequently visits the TYPICAL PHARMA store in Erbil, Kurdistan. The instrument is pretested and well justified, used for this study, with a minor modification in the items. The instrument further gets tested for its reliability and gets used in the study.