DOI: 10.36347/sjahss.2017.v05i02.002

Pages: 69-76

The process following the invention of photography is a period when there are discussions as to whether this discipline is a technological development or a form of art. The photography has not lost its quality as a document since its invention; however, the technological developments that progress further with the industrial revolution created some points where the photography intersects with alternative disciplines. One of these concepts is communication and marketing. Thanks to the unexpected effects of the Bauhaus school created in the art of the world, the graphical design, and photography have become an indispensable element of the visual communication design. It is not necessary to avail photography in the content of all graphical design products, however; it is a known fact that the designs that use an effective photography among the numerous graphical object which tries to attract attention in the daily life stand out. The photography does not require graphical design as a form of art and communication; however, there are plenty of implementation fields where graphic design would be plain and short without photography.