DOI: 10.36347/sjahss.2017.v05i09.023

Pages: 1262-1267

This study aimed to explore the relationship between managerial humor and innovative behavior of managers in Thai real estate companies. Seventy-nine managers in all levels of two listed real estate companies in Thailand were gathered for data collection by using humor style questionnaire (HSQ) and innovative work behavior scale (IWB) as the instruments. The results of multiple regression analysis exhibited that humor styles of managers in these real estate companies could explain 23% of variance (R2 = .227, F (4, 79) = 5.446, p <.01). The findings showed that affiliative humor style had a significantly positive influence on innovative behavior (β = .280, p <.008), as did self-enhancing humor style (β = .279, p <.011). In contrast, this present study did not find the significant relationships between negative humor styles and innovative behavior of Thai executives. Discussion and recommendations for a further research were also discussed.