DOI: 10.36347/sjebm.2017.v04i09.006

Pages: 638-646

Currently small industry entrepreneurs should be able to prepare themselves and have good strategies in producing quality products and have a wide marketing network, so that the market or consumers can accept the products produced, so that small business industries can increase family income. Starting from the above phenomenon, and preliminary survey conducted by the researchers, there are several home industry enterprises, in Deli Serdang District, especially in Percut Sei Tuan Sub-District, where business actors manage their business with still simple, but the resulting product has a chance to be liked by the community. Therefore it is necessary that a good strategy for the perpetrators of home industry business can survive and expand its industrial network. The purpose of this research is to make the household industry able to compete and able to face the ASEAN Economic Community and can increase the family income, while the expected goal is to list and classify the type of home industry business in developing the business of household industry to be more able to face the competition of ASEAN Economic Community and can increase family income.