DOI: 10.36347/sjebm.2017.v04i09.008

Pages: 654-662

This study sought to identify and assess the determinants of price fluctuations on fruits (oranges and avocado) and vegetables (peas and tomatoes) in Karatina Open Air Market. The study presents an analysis of the effects of availability of vegetables and fruits on their prices, the relationship between the quality and freshness of vegetables and fruits and their prices, the effect of product variety price changes on the price of fruits and vegetables and the effects of environmental market conditions on the price of fruits and vegetables. Primary data was used. We present a multiple linear model and a binary logistic model that explain the relationship between the variables. The level of significance employed was 5%. Availability was found to be significant in explaining price fluctuations of Oranges and Tomatoes. It was however found to be insignificant in explaining price fluctuations of Avocadoes and peas. Quality and Freshness was found to be significant in explaining price fluctuations of Avocado,