DOI: 10.36347/sjebm.2017.v04i12.007

Pages: 913-916

Counterfeiting, which not only infringes on the intellectual property rights of the original creators and causes financial losses, but also causes huge social costs and affects the economic development. However, there are always brand-name counterfeit goods on the product market. The aims of this study would to understand perception of the ethics of counterfeit purchaser, and then to explore the relationship between the month income of these purchaser and their percept ethics. The analysis results of questionnaires present the older had a positive ethics concept to face to the counterfeit than the younger's. And the test result indicated that the some related try out product items, had a significant difference between the interviews' perception.