DOI: 10.36347/sjams.2017.v05i06.067

Pages: 2410-2422

The present study was undertaken to assess the purchasing pattern of branded and non-branded processed food products. About 200 working and non-working women each were selected by judgmental sampling method from Nagpur City, Maharashtra, India. The purchasing pattern of nine types of processed food products was studied viz., bakery products, extruded products, breakfast cereals, instant mixes, Papads, potato chips, pickles, sauces and ready to eat products. The results of the study showed that the average age of working women was 39.39 ± 6.15 years and non-working women was 38.36 ± 5.7 years. The average monthly income of working and non-working women was Rs.38, 125 ± 19,550 and Rs. 40,625 ± 20,825 respectively. Among branded food products, bread from Haldiram, biscuits from Parle, Maggie noodles from extruded food product, Kellogs Cornflakes from breakfast cereal and Gulab jamun instant mix from Chitale were the most popular brands in both working and non-working women. Moong papad was the most consumed papad from Lijjat in non-working women. Potato chips from Layz, Mango pickle from Pravin, Tomato sauce from Maggi were the most consumed products in non-working women than working women. The most consumed ready-to eat product was paneer and its` products from Rasoi magic in non-working than working women. A significant association was observed between non-working women and purchasing of Dosa mix (χ2=14.332, p=0.026) and Jam (χ2=16.971, p=0.005). In non-branded food products purchasing of idli mix was more in working women whereas the consumption of bread, cake, puff, dosa mix, dhokla mix, Upma mix, anarsa undi, rice papad, and banana chips was more in non-working women. It can be concluded from the study that the consumption of branded and non-branded foods among the working and non-working women do not differ significantly except for branded dosa instant mix and jam.