DOI: 10.36347/sjebm.2017.v04i11.009

Pages: 815-821

Innovation is a highly-used term today which can be found in almost all branches of economy. Therefore, most organizations are developing innovation strategies to increase performance and boost profits. Especially in bigger companies it pays off to have a closer look at the individual organizational elements to see if one single innovation strategy fits for all those departments, teams and units. Dr. Jens-Uwe Meyer discovered that there are different innovation types that can and should be used to meet the organization’s and employees’ needs for innovation. The aim of this work is to construct a process that identifies the innovation type of a single organizational unit, based on the researched innovation types. These innovation types are: proactive innovator, strategic innovator, innovative optimizer, operative innovator. The developed process will guide users step by step through the tasks to find the appropriate innovation type to follow.