DOI: 10.36347/sjebm.2018.v05i02.004

Pages: 120-125

China is the largest pork producing country in the world, but China’s pork industry is threatened by the pig disease Highly Pathogenic Porcine Reproductive and Respiratory Syndrome (HP-PRRS). Although vaccination is the most practical method of choice for HP-PRRS control, due to the high cost of the vaccines, producers are reluctant to vaccinate their pigs. If pork producers could pass along the cost of HP-PRRS vaccination to consumers, it would help cover the HP-PRRS vaccination costs, and ultimately, reduce HP-PRRS occurrence in China. To help inform HP-PRRS vaccine development and policy, our research employed the contingent valuation method to assess consumers’ attitudes toward and willingness to pay (WTP) for PRRS vaccinated pork products. The results found a high positive WTP value for the HP-PRRS vaccinated pork production program in China. This study provides insight into the possibility of increasing the HP-PRRS vaccination percentages.