DOI: 10.36347/sjebm.2018.v05i03.005

Pages: 167-173

The deep integration of cycling sports and leisure tourism industry has led to the vigorous development of cycling tourism market. "Cycling + tourism" has become an important development mode of product innovation and business update in the sports tourism market. According to the travel distance, cycling can be divided into short-distance cycling and long-distance cycling, while the Sichuan- Tibet line is the most popular long-distance cycling destination for Chinese tourists. In this paper, the content analysis method is used to analyze the text data of the travel documents of the Sichuan- Tibet line from the Internet, and try to explore the tourism preference of Chinese long-distance cycling tourists. This paper divides the preference of tourists from the Sichuan-Tibet into four categories, namely, tourism, route, perception and change. Based on the social network analysis, the tourism motivation of the tourists in the Sichuan-Tibet line is analyzed, and found that natural and cultural attractions, physical challenges and willpower are the main motivations of the tourists.