DOI: 10.36347/sjebm.2018.v05i03.007

Pages: 184-191

Street entrepreneurship has emerged in the whole world as an alternative occupation for many household for time immemorial. It is increasingly recognized an integral component of urbanization. Street trading has a significant contribution to the urban and national economy. It is arguably associated with attracting those people who have limited opportunities for obtaining formal employment and owning prestigious enterprises. In Zimbabwe a number of street entrepreneurs have entered into the streets as an option because of so many reasons. Literature has it that street entrepreneurship is always associated with informality and it is associated with symptoms of developmental backwardness. The notion is in tandem with the structuralism perspective which views street entrepreneurship as a necessity driven activity. The study used the case study research design stemming from the qualitative research paradigm. In the study in-depth interviews and an open ended questionnaire were used as data generation instruments. Data were presented and analysed thematically. The participant in the study felt that there are many reasons why people engage in street trading. It came out in the study that. Therefore it was recommended that the municipality and the government should not push the street entrepreneurs by force out of the streets but should develop marketing premises at designated places for use by these traders.