DOI: 10.36347/sjebm.2018.v05i03.015

Pages: 250-261

Punjab has been an important State of India which undergone tremendous changes after the Green Revolution in 1966. Per Capita Income and food consumption both are the indications of Human Development but food consumption is a better indicator of human welfare. Structure and Pattern of consumers have been changing in Punjab because of increasing education level and consumers awareness for inclusion of new brands and consumption pattern of the people. The study about the consumption expenditure was conducted on the basis of the data collected from two districts i.e. Faridkot and Ludhiana. A suitable sample of 200 consumers from rural area was selected randomly so as to make a comparative analysis of structure and pattern of consumption expenditure on food items. To achieve the basic objectives of the study, various suitable statistical techniques like average, frequencies and percentage as well as advanced statistical techniques like chi-square test, t-test, regression analysis etc. were applied. The structure of food consumption has seen taken as the consumption item included in the consumption of consumers of Punjab. These items were considered under different items like food items, intoxicants, Household routine, clothing & foot wears, transportation, services, ceremonies and health care. Pattern of consumption has been taken as the proportionate share of consumption expenditure incurred on different consumption items. The finding was supported by the Gini – coefficient for urban as well as for rural consumers and analysis showed that consumption disparity was more in urban area than that in rural areas in Punjab.