DOI: 10.36347/sjebm.2018.v05i06.002

Pages: 434-438

In recent years, with the rapid development of Internet technology, Internet financial products in the form of third-party payment, Internet banking, P2P, etc. have been emerging and rapidly growing. This emerging business model and profit-making methods are in dislocation with commercial banks pattern. The long-term development of this new type of financial industry will inevitably have a huge impact on commercial banks, and it will also have an impact on the traditional way of doing business of commercial banks, and it will have positive significance for their transformation and development. This article will analyze the impact of internet finance on traditional commercial banks based on the definition of the concept of internet finance and the introduction of business models, and then put forward the development direction and countermeasures of commercial banks in the process of transformation.