DOI: 10.36347/sjebm.2018.v05i08.009

Pages: 779-785

The aim of this paper is to briefly review ways of improving the institutional visibility in an international context for higher education institutions. The paper will include a list of countries to focus on as they are the highest international students’ senders to the UK based on various historical key statistical data derived from official bodies in the UK, and to review International recruitment strategies used by several top recruiting universities in the UK. A recommendation list will be provided in the end for other higher education institutions in the UK and abroad to be considered for their strategic development to enhance their international students’ recruitment and their institutional visibility globally.