DOI: 10.36347/sjebm.2018.v05i10.004

Pages: 928-940

This study was purposed to investigate the effects of culture and market pressures on outsourcing performance with specific reference to Yahweh God’s Will Limited in Nigeria. The study was therefore, anchored on four specific research questions which were centred on the extent to which culture affect outsourcing performance of a company, the impacts of market pressures on outsourcing performance, the factors that affect the implementation of outsourcing and the extent to which outsourcing affects Yahweh God’s Will Limited’s performance. Based on these questions, the research employed a pragmatic philosophy to allow the researcher use the method that best suits the situation at the particular point of execution. Also, the research made use of both qualitative and quantitative data collection methods using surveys (questionnaires and interview) to enhance data triangulation. A total of 61 participants were selected for the study while only 58 questionnaires were suitable for analysis. In addition, two (2) top management staffs in the human resource unit of the company were interviewed. The data was analysed with the use of both inferential and descriptive statistics via the use of the Statistical Package for Social Sciences (SPSS). The findings from the research revealed that both culture and market pressures had a significant influence on the outsourcing performance of Yahweh God’s Will Limited; this means that customs, lifestyle and values within and outside the company were important influencers of the company’s outsourcing performance. Also, the results showed evidence of a significant relationship between market pressures and outsourcing performance in the company. This means that demand, supply, customer, supplier and particularly foreign exchange pressures had a huge influence on the outsourcing activities of the company. In addition, evidence from the data analysis showcased that the company’s performance was positively affected by its outsourcing activities.