DOI: 10.36347/sjebm.2019.v06i03.007

Pages: 214-230

The fast food industry has become a basis for numerous researches from which different topics, findings and results are obtained. The rapid growth of this industry has become an issue for experts to undergo research resulting from the wide variety of people who have gotten accustomed to eating outside their home particularly those with long working hours. As a result of this, studies have been carried out on the industry ranging from one topic or objective to another. This study therefore seeks to examine the role of ethics on business performance using the fast food industry as a case study. The progress of an organization usually depends upon various factors one of which ethics is placed on. Hence the study gives a noticeable prominence to the factors and attributes that show the relativity with ethics and need to ethically shape a business towards success. Those important components that shape the company are the employees, the customer and of course the environment of the company. The research has explored the headway between those important attributes and ethical consideration in the organization. This analyzes and clearly defines the topic in a positive way. The research is conducted on the very famous and leading fast food chain - McDonald's in order to analyze the role of ethics in the company’s success. The research therefore implores the use of secondary data taken from a variety of articles, newspaper extracts and books formed into case studies for research analysis. The research also uses the case-study method to ascertain its findings from the sources of data and with the aid of a purposive/judgmental sampling technique it carries out a qualitative approach to study the cases. Findings from the study reveal that there exists a relationship both positive and negative depending on the code of conduct or ethical standards put in place by the organization.