DOI: 10.36347/sjebm.2019.v06i03.011

Pages: 252-256

With the increasing popularity of domestic sports and fitness and the increasing popularity of tourism and leisure, it is an inevitable trend for the sports industry and the tourism industry to continue to interact and develop across the country. Through literature research, this paper sorts out the related concepts of industrial integration, and the basic motivations and paths of the integration of sports industry and tourism industry. Combined with the development status of sports tourism industry, this paper discusses the characteristics, obstacles and opportunities of domestic sports tourism development. The study found that in the process of interaction and integration between the sports industry and the tourism industry, there are limitations like regional personality difference, as well as advantages like resource complementarity. Active policy support and an open market environment contribute to the in-depth integration of the sports industry and the tourism industry. In particular, attention should be paid to two important development paths of technology integration and market integration.