DOI: 10.36347/sjebm.2019.v06i04.001

Pages: 275-280

Under the wave of industrial integration, the integration of cultural tourism industry also shows its upward trend. Take the Wanda Cultural Tourism Town as an example to explore the mechanism of cultural industry integration. Driven by the changes in demand in the tourism market and the chasing of interests by enterprises, the Wanda Cultural Tourism Town presents the characteristics of cultural tourism industry integration from resources, markets, technologies and functions. It is a developmental and experiential cultural tourism industry integration model, and has become a representative cultural tourism project in the current cultural tourism industry.