DOI: 10.36347/sjebm.2019.v06i08.003

Pages: 410-416

Agricultural application is application created by the digital start-ups, act as men in the middle, who focus on empowering farmers, especially marketing and selling farmers' products directly to consumers. This study aims to analyze the effect of perceived ease of use, information quality, trust and perceived risk on purchase intention in agricultural application. The type of this study is causality study. The sampling technique used is purposive sampling. Data were collected on 136 respondents in Jabodetabek Region, Indonesia. Data were analyzed using Partial Least Square (PLS). The results show that perceived ease of use and information quality don’t have a significant effect on purchase intention on agricultural application, while trust and perceived risk have a significant effect on purchase intention on agricultural application.