DOI: 10.36347/sjebm.2019.v06i11.002

Pages: 527-533

This study aims to determine the effect of Entrepreneurial Orientation and Learning Orientation on Knowledge Sharing in improving Business Performance on Sempoa Kreatif in East Java. This research uses a quantitative approach in the form of questionnaire distribution. The population in this study is the Head of the Sempoa Kreatif in East Java. In each Branch Head with businesses managed more than one year to be sampled, there were 71 people. The analytical tool used in this study was Part Least Square. The results showed that there was a significant influence of Entrepreneurial Orientation and Learning Orientation on Business Performance. Entrepreneurial Orientation and Learning Orientation on Knowledge Sharing. Knowledge Sharing on Business Performance. Entrepreneurial Orientation on Business Performance through Knowledge Sharing. Learning Orientation on Business Performance through Knowledge Sharing. To improve business performance, Sempoa Kreatif in East Java is advised to have written planning in their respective offices in the short and long term to make it easy to make decisions and utilize social media as a means of online marketing to continue at least once a week, due to the high use of the internet on community which makes it a great opportunity that is very profitable.