DOI: 10.36347/sjebm.2019.v06i12.006

Pages: 583-592

Today, there is an increasing demand to appreciate entrepreneurship in the entire world. The economic systems across the globe, allows anyone with a special idea and the drive to make change, to join the army of entrepreneurs. Entrepreneurship provides a platform for value addition to effect growth and development in today’s economies. The purpose of the study was to incorporate the moderating role of business alertness in the relationship between entrepreneurial attitude and performance of firms. The study used a cross sectional research design; questionnaires were designed based on the sample size of 50 respondents. The findings reviled a positive contribution of business alertness as a moderating factor in the relationship between entrepreneurial attitude and performance of firms. The study recommends the governments and private entities to disseminate business information using popular and quick means like social media e.g. face book, WhatsApp and twitter to enhance entrepreneurial attitude for high firm performance.