DOI: 10.36347/sjams.2018.v06i11.078

Pages: 4598-4601

Successful lactation is determined by the early initiation of breast-feeding and continuation of lactation, which in turn is determined by positioning, an important aspect to get neonates to latch on to the breast. To explore the knowledge, attitude, and practices (KAP) of postnatal mothers in the immediate postpartum period regarding the techniques of breast-feeding and to reassess their KAP following education. The cross sectional study was done in rural field practice area of Index Medical College Hospital & Research Centre, Indore, M.P. 53% of the mothers were aware of exclusive breast feeding, 55 % women were counseled about breastfeeding among which 32% had undergone antenatal breast examination. 95% deliveries were carried out institutionally out of which 79% underwent normal vaginal delivery & 21% were delivered by L.S.C.S. The study findings revealed that there was association between the knowledge attitude and practice with compares in duration of exclusive breast feeding and other than exclusive breast feeding. Breastfeeding practices among postnatal mothers were better than the national data, in terms of feeding within first hour of birth and an exclusive breastfeeding for 6 months. Increasing positive awareness about knowledge attitude and practices due to ANC visits and institutional delivery rate are high. Active participation of ASHA & AWW is present in Indore district.