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Scholars Journal of Arts, Humanities and Social Sciences | Volume-6 | Issue-01
Dubai: Excellence in Destination Branding
Nikhilesh Singh Thakur, Deep Singh Thakur, Ajit Upadhyaya
Published: Jan. 30, 2018 | 166 150
DOI: 10.36347/sjahss.2018.v06i01.024
Pages: 142-144
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Abstract
Dubai was a desert kingdom with no natural resources. To attract income, Dubai determined to evolve into a tourist destination which was unrivalled and drew from both the natural climate and terrain and from artificial climates and terrains. Its destination branding campaign was a tremendous success.