DOI: 10.36347/sjahss.2018.v06i01.034

Pages: 214-218

In India, Tamil Nadu is one of the 6 states which are announced as high risk states. Knowledge and awareness are important factors in preventing HIV/AIDS epidemic. The civil sectors particularly Non-Government Organizations play a key role in creating awareness among the people and make concerted efforts to bring them under the protected umbrella. Tirunelveli being a high risk district of Tamil Nadu, PPWS are functioning at the grass root level. PPWS concentrates mostly on the care and support of the PLWHAs. PPWS are run by the people reported HIV/AIDS. They communicate to the people about the HIV/AIDS, bring awareness among them, volunteer them to report, and encourage them to live with the deficiency with courage. This paper is aimed to study the strategies and challenges facing in communicating HIV/AIDS by the PPWS. This paper presents the communication strategies including organizing health camps, street theatres, Exhibitions and participatory approaches and creating awareness through group discussions employed by the PPWS. The PPWS concentrate not only creating awareness about HIV/AIDS and also provide psychological counseling. In-depth interview method is employed in this study.