DOI: 10.36347/sjahss.2018.v06i03.002

Pages: 502-506

This study was carried out to examine the radio listening habit among farmers and to assess the popular programme among farmers in Karnataka state. Multistage sampling method was used in selecting 600 respondents (farmer) for this study. To collect the primary data structured interview schedule is administered and the data is analysed with the help of Statistical Package for Social Sciences (SPSS) software. The findings reported that majority of the respondents (73%) listens radio regularly and among them most of the respondents (56.66%) spend one hour in listening to the radio. It was also found that majority of the farmers prefer to listen news (82.16%), followed by organic farming programme (82%) and farm broadcast (79.66%). The study concludes that most of the farmers prefer to listen farm programmes regularly.